Running a business successfully requires owners to be capable of also running a team successfully.
Employees may be separated into different departments, given different tasks, and be asked to interact
with different people, but that doesn’t mean that they exist independently of each other.
Companies will be better served to work against developing an atmosphere that encourages employees
to isolate themselves as opposed to banding together and this is doubly true for those who are tasked
with marketing and engagement.
Marketing and engagement departments may be made up of different employees, but they can’t be
made up of different ideologies.
Marketing is incomplete without proper engagement and successful engagement is nearly impossible to
pull off without marketing paving the way for it.
The two are symbiotic and companies will be better served for recognizing this reality.
In order for companies to ensure that they are getting the most out of their marketing and engagement
personnel, they also need to make it a point to let everyone with these groups understand just how
important it is for them to work together.
They are the ones on the frontline.
They are the ones out there who are interacting with potential clients and customers and forging
relationships.
The people in production don’t have to worry about customer interaction, and even some of the
company higher-ups don’t have to bother with that aspect of business either.
Considering the very nature of their jobs, those in marketing and engagement may even benefit from
forming healthy, working relationships with one another.
When they’re out there in the real world and faced with the clients, they can only rely upon each other
to help make things easier.
It’s not about one department doing better than the other, instead, it’s about teamwork and working
towards the greater good that can help improve the company’s prospects in the long run.