Online marketing has been a booming business for a while now, but 2016 may be the year it reaches higher
into heights never explored before.
Just about every major business has some kind of online marketing arm now, and this was also the case not
too long ago, but what’s changed is that even more people are being exposed to the companies’ advertising
efforts.
People have become even more adept at using technology and that’s led to more individuals spending sig-
nificant chunks of their time online.
The result is that online ads are more visible than ever before.
While the big companies have already taken notice of this and adjusted their advertising strategies accord-
ingly, the same cannot be said for smaller businesses, and in reality, they are missing out on a golden oppor-
tunity.
Big companies can spend big on TV commercials, billboard ads and other forms of marketing, but online,
even a few tech-savvy individuals can put together an effective campaign.
The best part for small businesses is that online marketing can be very affordable.
Even if big businesses have already populated the online landscape, that does not mean that there is no
more room for anyone else.
Social media outlets such as Twitter and Facebook provide small businesses with easy ways to market them-
selves and they need to take advantage of them.
Since they aren’t operating at the same financial level as their bigger counterparts, smaller businesses may
even find that online marketing is the best way for them to compete.
If the last few years have been all about big companies understanding the value of marketing online, then
2016 can serve as the time in which the smaller businesses recognize this reality as well, thus turning the
Internet into a truly all-encompassing and truly comprehensive marketplace.